The problem
Making complex energy management concepts accessible to the public by transforming them into simple, user-friendly interfaces.
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PROJECTS
FlexyGrid
Website, App & Dashboard Design
FlexyGrid is a 100% Italian startup that wants to revolutionize, with the help of disruptive technologies, the use of energy in smart energy communities and industries.
This project was assigned to me by TechBricks, the Venture Studio I work for.
FlexyGrid creates and manages Renewable Energy Communities in all steps, leading at best the transactions of production, consumption and accumulation with economic benefit of all actors of the energy system, including residential users, industrial and electric mobility ⚡
My role involved full-cycle project development, from conducting competitor analysis to creating personas and interviewing users to ensure our platform truly addressed their needs. Also I was involved in the Marketing Promotion via social media, mail marketing and offline advertising.
I created also some Landing Pages, launched with Meta & Google Ads campaigns targeting individuals, SMEs and local or regional authorities.
➡️ Landing page Comunità Energetiche Rinnovabili (SMEs)
➡️ Landing Page Preventivo impianto fotovoltaico (Individuals, SMEs and authorities)
➡️ Landing page Fotovoltaico aziende (Medium to large companies)
➡️ Landing Page Bando Energia per le imprese nella Regione Lazio 2024
➡️ Landing page Bando CER Camera di Commercio Roma 2024
I'm currently working on designing the FlexyGrid Dashboard and a Mobile App on Figma.
You can see FlexyGrid website here!
The UI employs calm, eco-friendly colors to foster a user-friendly experience focused on renewable energy management.
A minimalist layout ensures a smooth interaction, reducing cognitive load, while interactive graphs and live reports enhance clarity and accessibility.
This design approach provides users with a seamless experience for optimizing their energy resources.
Why simplicity matters
- Effortless navigation reduces learning curves
- Clear data visualization for instant understanding of metrics
- Customizable settings to focus on specific user needs
- Quick tracking and reporting
FlexyGrid's Dashboard Design Approach
By presenting key information through interactive graphs and modular widgets, the dashboard enables users to make informed, data-driven decisions in real-time.
The Dashboard interface uses contrasting colors and a modular layout to segment data logically, ensuring that even complex insights are immediately understandable.
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