My duty has been to realize the Landing Page and the Blog, designing a SEO & Digital Marketing strategy to attract leads to join the company’s Telegram group.
Previously, the project was called CTWG (Coaching & Training Wellness Group), until in the 2022/2023, CTWG has been rebranded as JAMM Well.
I took care of the first part of rebranding together with the team, then the project continued independently.
A curiosity: the name JAMM Well comes from a common phrase in the Neapolitan dialect: "Jamm jà!", that means “let's go” or “hurry up”.
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